In partnership with OMRAN Group, FolkLike created a full service branding package to launch an exciting development project in Muscat’s Shatti Al Qurm district. The urban regeneration of an iconic Muscat landmark, InterContinental Muscat, paves the way for an exclusive lifestyle. We created the strategy, naming, visual identity and language as well as website, brochure, construction site graphics and other marketing collateral.