Under the brand strategy ‘Together We Grow’, we repositioned the organisation from a financial institution into a partner for national progress. Enabling entrepreneurs, SMEs and major corporates to create value, generate opportunities for Omanis and contribute to sustainable economic growth.

Folklike led the end-to-end creation of a refreshed brand, including strategy, positioning, visual identity, messaging framework, customer experience principles and creative assets to establish a distinctive and trusted market presence.