20 years of Al Mouj Muscat
Sultanate of Oman
2026
Places & Real EstateTo celebrate the twentieth anniversary of Al Mouj Muscat, the project delivered a multi-channel brand expression. The experience is crafted to honor two decades of growth, community and destination-making while presenting a refined and contemporary identity for the milestone. Through bespoke branding, elevated storytelling and a cohesive design system, the project translates Al Mouj Muscat’s legacy into an immersive experience that reflects its vision, values, and continued evolution.
The ancient greek philiospher, Plato associated water with the icosahedron. We reimagined this 20-sided form as the visual cornerstone of the campaign, marking 20 years of distinction and the oceanfront location of Al Mouj Muscat.
Campaign DeliverablesFolklike created a comprehensive creative ecosystem for the campaign rollout, extending the visual language across outdoor, print, environmental and merchandise to deliver a cohesive and high-impact brand experience at scale.
